Portfolio — Product
Gayathri Kankipati
Transitioning into product management, built on a Product Management internship, a year of translating enterprise requirements into structured deal narratives, and a brand built from zero on data alone.
Bengaluru, India
Immediate joiner · WFO-ready
~2 yrs experience
MBA (Marketing), NMIMS
B.E. (CS), BNMIT
01
The case for product
I haven't held a PM title yet. What I have done is the actual work under different names: writing a PRD from 150+ user interviews at Tally, translating enterprise requirements into structured deal narratives at HCLTech, and building a brand's digital presence from a blank page at DriveGaadi — deciding what to test, reading the data, and reallocating budget accordingly. Each one was a cold start with no existing playbook to follow.
0
MSME users researched → PRD, Tally
0
Instagram growth from zero, DriveGaadi
0
Deal narratives shaped from RFPs, HCLTech
02
Career roadmap
Click a milestone to see what happened there.
2016
BNM Institute
Education
2018
Wipro
Work
2021
DriveGaadi
Work
2022
NMIMS MBA
Education
2023
Tally
Work
2024
HCLTech
Work
2024
MICA Cert
Education
Now
Product
Today
Wipro — Data Analytics Intern
Built a linear regression model and Power BI dashboards from raw trend data — the first time I learned to let data decide, not intuition.
03
Case studies
All work
Product proof
Brand proof
Dual — both
Analytical
Product proof point
Turning 150+ MSME interviews into a shipped PRD
PRD · Delivered early
Problem
Tally serves MSMEs, but the product gaps causing the most friction for those users weren't clearly mapped or prioritised.
Approach
Ran primary research across 150+ MSME users alongside a competitor analysis, then synthesised the findings into 3 prioritised, actionable recommendations.
Outcome
Wrote a full PRD translating qualitative insight into product-market gaps, delivered ahead of schedule.
Dual — product & brand
Building a brand's audience from zero, on data alone
Live · 40% growth
Problem
A car rental brand with no social presence and no existing content playbook to work from.
Approach
Planned and ran campaigns across YouTube, Google Ads, and Instagram; tracked KPIs weekly and reallocated a ₹50K budget toward the channel that was actually converting, not the one that looked best.
Outcome
Grew Instagram following 40% from a standing start, with a consistent brand voice and content strategy still visible on the page today.
Dual — product & brand
Reading enterprise RFPs like requirement docs
Deal support · $10M+
Problem
Client RFPs/RFQs/RFIs arrive dense and scattered across categories — the underlying business pain points aren't handed to you cleanly, you have to extract them, the same way a PM has to extract real needs from stakeholder input.
Approach
Analysed requirements across multiple categories to identify the real pain points, then built structured, insight-led solution narratives. Owned 4 client accounts end-to-end, coordinating commercial, technical, and delivery teams — the cross-functional alignment a PM does daily.
Outcome
Data-backed pitches that shaped pricing, positioning, and go-to-market decisions on $10M+ deals.
Brand proof point
Diagnosing brand decline, then designing the fix
Certification project · 80%
Problem
A declining brand with unclear root causes — unclear whether the issue was product, perception, or distribution.
Approach
Diagnosed the decline through structured consumer and market analysis, identifying specific gaps in the brand's positioning and communication.
Outcome
Designed a full-funnel IMC campaign to close those gaps, scoring 80% on the certification project.
Analytical proof point
A regression model and a dashboard, from scratch
Analysis · Dashboard
Problem
Trend data existed, but no structured model or reporting view existed to make it usable for decisions.
Approach
Built a linear regression model to analyse the trend data, then translated the output into Power BI dashboards.
Outcome
Foundational data-led decision-making skills that still shape how I approach every problem since — model first, opinion second.
04
Skills & tools
Product & Analytical
PRD DevelopmentProduct-Market Gap Analysis
User ResearchRegression Modelling
Data-Backed Decisions
Problem-Solving
Root-Cause AnalysisStructured Problem-Solving
PrioritisationFast Domain Ramp-Up
Stakeholder Management
Cross-Functional CoordinationStakeholder Negotiation
Tools & Platforms
ExcelPower BITableau
Google SheetsPowerPoint
05
Education
NMIMS Hyderabad — MBA (Marketing, Full Time)
3.35/4 · Dean's List · 2022–24
BNM Institute of Technology, Bengaluru — B.E. (Computer Science)
8.61/10 · Ranked 1st in college · 2016–19
MICA x UpGrad — Advanced Certificate, Brand Communication Management
Scored 80%